With a simple act of washing our hands, we can help cleanse the earth of landmines. Cleanup is soap formed in the shape of landmines and sold to raise funds for landmine removal, survivor assistance and promoting awareness of the global landmine crisis. As the soap disappears, so do the landmines. Cleanup was developed by designer Hideaki Matsui as his thesis project at Parsons The New School for Design, and brought to market through an innovative social entrepreneurship program at Milano The New School for Management and Urban Policy. $2.00 from the sale of each bar is donated to The Cambodia Landmine Museum.