We develop models for creating, producing and distributing design, for business strategies, and for consumer needs and ways of living. Our models pioneer new directions in design, business and consumer culture.
Fantastical Investments
Fantastical Investments—the outcome of Droog Lab’s study of consumption habits in Russia—is an imaginary luxury brand. By Droog with Metahaven, Fantastical Investments was presented......
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New is the new...
New is the new new by Droog aims to re-direct the creativity of designers by collecting dead stock from around the world and organizing it as raw material for creative re-interpretation by designers. The......
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saved by droog.
During Salone del Mobile in Milan in 2010 Droog presented5135 items saved from liquidation sales and other leftovers.
Every month about 500 companies in the Netherlands go bankrupt. Where do...... read more
Every month about 500 companies in the Netherlands go bankrupt. Where do...... read more
Droog al Arab:...
We presented the outcome of our first Lab project, Droog al Arab, a platform for collaborative creation and development, followed by a panel discussion moderated by Mishaal Al Gergawi with:
Renny...... read more
Renny...... read more
Downloadable design
No longer from the furniture store, but with a download from a website, design goods take the form of a digital blueprint that the consumer takes to the local manufacturer for customizable on-demand production.......
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